About The Chromatic Mind
Color carries meaning across centuries, across cultures,
across the aisle at the grocery store. Color is one of the most powerful and
pervasive symbolic languages humans have ever developed, and its significance
shifts constantly depending on who's using it, and when.
In this interdisciplinary lecture - drawn from his Clark Honors College course 12,000 Colors -
Michlig takes a chromatic tour through history, culture, psychology, and color
theory - one color at a time. Each color becomes a lens for examining how
symbolism, emotion, and meaning have evolved through works of art and
literature, through film and fashion, through product design and trend
forecasting, through politics and pop culture.
Why does a single color come to signify power in one era and
subversion in the next? How do brands, filmmakers, and artists harness color to
shape what we feel before we've registered what we're seeing? And what does the
color we're drawn to or repelled by reveal about the world we live in?
Attendees will leave with a deeper understanding of how
color quietly shapes our tastes, our emotions, and the culture around us.
